Catalogues and Other Direct Merchants
- Selective Marketplace Limited – Wrap and Poetry catalogues
- Shipton & Heneage Shoes
- Joseph Turner
- Rohan Designs, Ltd.
- Long Tall Sally
- Chocolate Tasting Club
- International Dance Supplies
- History Today Magazine
- Apollo Magazine
- The Art Newspaper
- IC Publications – New African and African Business
- Continental Exhibitions – Ergo Expo
- Martin Randall Travel
- Osney Media – TSAM North America Conference
What Our Clients Say about Us
Ballard Direct’s keen understanding of our brand and solid US direct marketing expertise led to a very successful US launch of the Shipton & Heneage catalogue. Their well-thought-through test strategy let us get a significant reading on the US market at an attractive cost, and their mailing list selection brought us profitable customers from the outset.
Managing Director, Shipton & Heneage Shoes
History Today, the world’s leading history magazine, has worked successfully with Ballard Direct for many years to develop a solid and growing US subscriber base. We’ve benefited enormously from their knowledge of and expertise in marketing, particularly in executing and analyzing direct mail campaigns. Ballard Direct has also rented our mailing list in the US, providing us with additional US revenue. They are professional, efficient and friendly. The perfect partners.
Publisher, History Today
Ballard Direct has been instrumental in our US success. Within five years of our first US catalogue test our US business had grown to rival the size of our business in the UK. Indeed, we are now one of the largest of the US fashion direct marketers that have an average order value over $300. Ballard Direct’s intelligent customer acquisition strategies and insightful analytics have been key contributors to these results. And its management of our US list rentals has provided us with a significant stream of additional revenue.
David Ballard was instrumental in successfully launching Charles Tyrwhitt Shirts in the US market. Within a year, we had over 20,000 US catalogue customers. He contributed to this great result by intelligently selecting mailing lists and print media, negotiating a productive strategic marketing partnership with a premium US shoe cataloguer, and getting a great article about our shirts in the Sunday New York Times Style Section just before Father’s Day 2002.