Ballard Direct is a strategic marketing resource that helps catalogues, publishers, continuity programs and other direct marketers launch new products into the US market and grow their businesses through professional, innovative direct marketing services. We provide our clients with
- New product launch strategy and implementation
- Sophisticated tactical direct marketing services to acquire new customers and maximize lifetime value and financial return
- Mailing list management
- The extensive expertise, insights and dedication of the Ballard Direct team
"Ballard Direct's keen understanding of our brand and solid US direct marketing expertise led to a very successful US launch of the Shipton & Heneage catalogue. Their well-thought-through test strategy let us get a significant reading on the US market at an attractive cost, and their mailing list selection brought us profitable customers from the outset."
Managing Director, Shipton & Heneage Shoes